With his Social Decay series, the Romanian artist Andrei Lacatusu reveals the ruins of our modern social networks, creating abandoned places in the colors of Facebook, Twitter, Instagram, Google, Tinder or Pinterest. A futuristic vision that uses the vintage aesthetic of old signs to symbolize the fall of these giants of the Internet, doomed to become relics of the past as new trends and new uses will emerge…
The signs look realistic and reminded me of those old motels or gas stations that have been abandoned due to economic reasons. Maybe this is a prelude of things to come but eventually, people will get tired of social media and move on to the next big thing.
His level of detail and artistry is really impressive, showcasing rusty, broken down signage, missing letters, and weather-worn marquees.
“I believe social interaction suffered essential transformations during the last decade, ever since social media started to grow on us. Most of our natural ways of communication, of doing business, of meeting, of actually living shifted to a virtual world, thus bringing, in my opinion, the traditional society in a state of decay. This was pretty much the idea that stood behind my project as I started it: to illustrate a metaphor, of the state of the old, natural human society, as a result of the influence of social media.” – Andrei Lacatusu